Summary:
This book is a concise expose of subversive advertising, the power of the media, and how American culture is being sold back to us at a very high price. It gives specific, detailed and well documented examples of subversive tactics used by brands such as Sprite, Nike, Pepsi, Gap and Walmart.

I would recommend this book!

Why?
This book is a HUGE eye-opener -- a must-read for any skeptic or anybody who wants to know the whole story about "cool-hunting," sweatshops and celebrity sell-outs.